Certain types of content gain more links and shares than others. Yet, striking the golden balance between being link-worthy and shareable can feel like trying to lasso a unicorn while blindfolded. It’s time to pull off that blindfold. In this article, Theresa Bass, Digital PR Strategist, unmasks the content types that’ll have reputable sites linking…
Advolution: How to Build a Systematic, Self-Improving & Future-Proof Digital Marketing Program
Digital marketing expert John Lincoln is proud to announce the launch of his latest groundbreaking book, Advolution! Often at the forefront of the industry, John has been a leader in the digital marketing space for over 15 years. He’s worked with thousands of clients to increase their sales and brand awareness through digital marketing. When…
YouTube Specs: All You Need to Know About YouTube Video Specs
YouTube remains the most popular video streaming platform. In fact, over half of internet users visit the site daily, generating billions of views. So, if you’re advertising on this platform, it’s important to get it right. In the following article, we’ll review YouTube ad specs and the options available for advertisers on YouTube. What We’ll…
Should You Pay for Twitter Verification?
In a world where 280 characters can cause a scandal, start a revolution, or make us laugh till we cry, Twitter is a dominant force. With 368 million daily active users, it’s evolved into a buzzing hub of information exchange, news dissemination, and meme creation. Twitter’s blue checkmark, a symbol of authority and authenticity, has…
How to Use Q&A (Question and Answer) and FAQ Schema Markup
Question & answer schema, also known as Q&A or FAQ schema, gives you more real estate in Google! And it might even help with voice search… In this article, we’ll dive into all you need to know about schema and how you can add it to your site. What You’ll Learn: What schema is What…
Best Times to Post on Facebook in 2023
What is the best time to post on Facebook in 2023? Simply put—when your audience will see it. Finding the best time to post on the platform can increase your engagement, your reach, and even your sales. In this article, I’ll break down how to find the times that work best for both your brand…
How To Use 301 Redirects To Boost Traffic & Retain Authority
What is a 301 redirect and how do you use it? It’s a tool that every digital marketer should know how to use to help retain their authority or even boost their site traffic. Keep reading to find out more about this popular permanent redirect, how to use it, and practices that you should avoid….
How to Increase YouTube Views (20 Tips to Boost Traffic)
Almost 5 billion videos are watched on YouTube every day. So how do you drive traffic to your youtube channel? How to Increase YouTube Views When learning how to increase your YouTube views, you have to understand the difference between impressions and views. Impressions account for how many times viewers saw your thumbnail. This doesn’t…
9 Ways AI Will Transform Digital Marketing in 2023
Marketers are no strangers to leveraging technology for better results. And these days, AI dominates this conversion—and how digital marketers can wield it to maximum effect. The global AI market is expected to reach a whopping $191 billion by 2025, and it’s revolutionizing industries left and right. Digital marketing is no exception. But how is…
What is a Good Click Through Rate? (How to Measure & Raise It)
Are your click-through rates (CTR’s) what they should be? How would you know? Especially if you’ve never asked the question, “What is a good click-through rate?” In this article, I’m breaking down what is a good CTR, CTRs by channel, and giving you tips on how to improve your own social media click-through rates. What…