SEO is hard work. It takes a consistent effort to pay off. In fact, some SEO tasks are better suited for your monthly-to-do list, because the consistent application is the best way to reap the benefits. Include these 14 monthly SEO tasks in your digital marketing plan, and you’ll be much more likely to see…
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Performance-Based Marketing: Should You Use CPA or CPL?
Why do you run marketing campaigns? To make sales? Spread awareness? To capture leads? Whatever your reason is, you’re not just doing it for fun. Instead, you want to get something out of it. Unfortunately, what you want isn’t always what you get. Sometimes you invest lots of time and money in a marketing campaign…
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Linkable Assets For Your Digital PR Campaigns
Certain types of content gain more links and shares than others. Yet, striking the golden balance between being link-worthy and shareable can feel like trying to lasso a unicorn while blindfolded. It’s time to pull off that blindfold. In this article, Theresa Bass, Digital PR Strategist, unmasks the content types that’ll have reputable sites linking…
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Advolution: How to Build a Systematic, Self-Improving & Future-Proof Digital Marketing Program
Digital marketing expert John Lincoln is proud to announce the launch of his latest groundbreaking book, Advolution! Often at the forefront of the industry, John has been a leader in the digital marketing space for over 15 years. He’s worked with thousands of clients to increase their sales and brand awareness through digital marketing. When…
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What is Clickbait? How to Leverage It In Your Marketing
What is clickbait? It’s a marketing tactic intended to draw attention and entice users to click through. But clickbait is by and large considered a misstep in marketing, intended to mislead and dupe users into clicking spammy content. So, is it ever acceptable to use clickbait? Read on to find out. What You’ll Learn: What…
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