Ignite Visibility

14 Monthly SEO Tasks to Add to Your Digital Marketing Strategy

John E Lincoln — Wed, 07 Jun 2023 17:15:24 +0000

SEO is hard work. It takes a consistent effort to pay off. In fact, some SEO tasks are better suited for your monthly-to-do list, because the consistent application is the best way to reap the benefits. Include these 14 monthly SEO tasks in your digital marketing plan, and you’ll be much more likely to see...

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Performance-Based Marketing: Should You Use CPA or CPL?

John E Lincoln — Tue, 06 Jun 2023 18:52:48 +0000

Why do you run marketing campaigns? To make sales? Spread awareness? To capture leads? Whatever your reason is, you’re not just doing it for fun. Instead, you want to get something out of it. Unfortunately, what you want isn’t always what you get. Sometimes you invest lots of time and money in a marketing campaign...

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Linkable Assets For Your Digital PR Campaigns

John E Lincoln — Thu, 01 Jun 2023 19:11:47 +0000

Certain types of content gain more links and shares than others. Yet, striking the golden balance between being link-worthy and shareable can feel like trying to lasso a unicorn while blindfolded. It’s time to pull off that blindfold. In this article, Theresa Bass, Digital PR Strategist, unmasks the content types that’ll have reputable sites linking...

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Advolution: How to Build a Systematic, Self-Improving & Future-Proof Digital Marketing Program

John E Lincoln — Thu, 01 Jun 2023 17:54:53 +0000

Digital marketing expert John Lincoln is proud to announce the launch of his latest groundbreaking book, Advolution! Often at the forefront of the industry, John has been a leader in the digital marketing space for over 15 years. He’s worked with thousands of clients to increase their sales and brand awareness through digital marketing. When...

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What is Clickbait? How to Leverage It In Your Marketing

John E Lincoln — Tue, 30 May 2023 22:54:29 +0000

What is clickbait? It’s a marketing tactic intended to draw attention and entice users to click through. But clickbait is by and large considered a misstep in marketing, intended to mislead and dupe users into clicking spammy content. So, is it ever acceptable to use clickbait? Read on to find out. What You’ll Learn: What...

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YouTube Specs: All You Need to Know About YouTube Video Specs

John E Lincoln — Thu, 25 May 2023 19:05:50 +0000

YouTube remains the most popular video streaming platform. In fact, over half of internet users visit the site daily, generating billions of views. So, if you’re advertising on this platform, it’s important to get it right. In the following article, we’ll review YouTube ad specs and the options available for advertisers on YouTube. What We’ll...

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Should You Pay for Twitter Verification?

John E Lincoln — Thu, 25 May 2023 17:55:33 +0000

In a world where 280 characters can cause a scandal, start a revolution, or make us laugh till we cry, Twitter is a dominant force. With 368 million daily active users, it’s evolved into a buzzing hub of information exchange, news dissemination, and meme creation. Twitter’s blue checkmark, a symbol of authority and authenticity, has...

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What is a Local Business Listing? (& How to Increase Traffic)

John E Lincoln — Mon, 22 May 2023 17:49:57 +0000

Getting your business noticed online is becoming harder and harder, especially for local businesses. One tried-and-true way to attract the attention you’re looking for is through local business listings. In this article, we’ll discuss what local business listings are, why they’re important, and how to make them work for you. What You’ll Learn: What Are...

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How to Use Q&A (Question and Answer) and FAQ Schema Markup

John E Lincoln — Thu, 18 May 2023 17:30:32 +0000

Question & answer schema, also known as Q&A or FAQ schema, gives you more real estate in Google! And it might even help with voice search… In this article, we’ll dive into all you need to know about schema and how you can add it to your site. What You’ll Learn: What schema is What...

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Unpacking the Video Marketing Trends that Truly Matter in 2023

Oscar Lutteroth — Wed, 17 May 2023 19:10:34 +0000

If a picture’s worth a thousand words, how many is a video worth? A million? A billion? Well, we won’t attempt to quantify it—but let’s just say it’s a lot. So let’s cut to the chase: in 2023 if your business isn’t capitalizing on video marketing, it’s the digital equivalent of going dark. Why Video...

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